Habitual Buying Behaviour 1. Consumers go through complex buying behaviour when they are highly involved in a purchase and aware of significant differences among brands. Consumers are highly involved when the product is expensive, bought infrequently, risky and highly self-expressive. Typically the consumer does not know much about the product category and has much to learn.
Practical Imaginative Trait theory is representative of multi-personality theories.
Trait theory is based on certain assumptions, such as traits which are certainly stable in nature and a limited number of traits are common to most of the people. The trait theories can be of two broad categories, viz. Simple Trait Theories In simple trait theories, a limited number of traits are identified, and people are categorized and classified on the basis of these traits.
General Trait Theories In general trait theories, a large variety of traits are identified. The Psychoanalytic Theory of Freud Sigmund Freud, the father of psychology, became famous with his psychoanalytic theory of personality.
In fact, the theory is regarded as the cornerstone of modern psychology. The socialization process that takes place within people in a social set up has a huge impact on individual behavior. Freud explained much of how the psyche or the mind operates, and proposed that, human psyche is composed of parts within our awareness and beyond our awareness.
He said that all behavior within an individual cannot be explained, much lies in the subconscious. The id is the personality component made up of unconscious psychic energy which satisfies basic urges, needs, and desires.
It always thinks of the glories of the past and hopes of the future and focuses on guiltiness. It always thinks of what was and what could be. It is the aspect of personality that holds all our moral standards and ideals that we acquire from both parents and society.
Neo-Freudian Theory There were a group of psychologists who believed that social interaction and resultant relationships formed the basis for the growth and development of personality. This group of researchers who laid emphasis on the process of socialization came to be known as the Neo. To form a personality, social relationships are very important.
Marketers also tend to use Neo-Freudian theories while segmenting markets and positioning their products. Self Concept Self concept is defined as the way, in which we think, our preferences, our beliefs, our attitudes, our opinions arranged in a systematic manner and also how we should behave and react in various roles of life.
Consumers buy and use products and services and patronize retailers whose personalities or images relate in some way or other to their own self-images Traditionally, individuals are considered to be having a single self-image which they normally exhibit.
Such type of consumers are interested in those products and services which match or satisfy these single selves. However, as the world became more and more complex, it has become more appropriate to think of consumers as having multiple selves.
The below are some of the major aspects of Self-concept Self-Concept is Organized We all have various views about ourselves. We all may think we are kind, calm, patient, selfish, rude and what not.
When a person believes in something that matches his self concept he sticks to his view and does not agree to change the same and even if does, it takes a lot of time.
Self Concept is Learned It is believed that self concept is learned and no person is born with a self concept. It develops as and when we grow old. Our self concept is built when we meet people socially and interact with them.Consumer behavior, chapter 4, personality, self image, and lifestyle Consumer behavior ch4 personality, self image, and life style moghimi Fixated Consumption Behaviour Consumers have – a deep interest in a particular object or product category – a willingness to go to considerable lengths to secure items in the category of interest.
Consumer Buying Behaviours: 4 Important Types of Consumer Buying Behaviours! Consumer decision-making varies with the type of buying decision.
There are great differences between buying toothpaste, a tennis racket, a personal computer, and a new car. Complex and expensive purchases are . Consumer Buying Behaviours: 4 Important Types of Consumer Buying Behaviours!
Consumer decision-making varies with the type of buying decision. There are great differences between buying toothpaste, a tennis racket, a personal computer, and a new car.
Complex and expensive purchases are . CONSUMER BEHAVIOUR INDIVIDUAL ASSIGNMENT Self- image refers to the configuration of beliefs related to the self, the relationship between consumers and the products that they want to buy.
Self-Concept in Consumer Behavior A Critical Review The Self-Concept Research 1/1 In this section, the author presents 5 types of research related to self- concept. 1. Some are related to social and psychological factors.
Sep 09, · Different kinds of self image: 1. actual self image - how consumers in fact see themselves 2. ideal self image - how consumers would like to see themselves 3. social self image - .